Sponsorship in Marketing. Effective Partnerships in Sports, Arts, and Events, 3 ed, Paperback/***

Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Publisher: Taylor & Francis Ltd Author(s): T. Bettina (University of Oregon, USA) Cornwell Illustration(s): 4 Tables, color; 2 Tables, black and white; 27 Line drawings, color; 2 Line drawings, black and white; 16 Halftones, color; 43 Illustrations, color; 2 Illustrations, black and white Number of pages: 220 Publication date: 2025 Dimensions: 245 x 175 x 16 Cover type: Paperback / softback