Sport Consumer Behaviour. Marketing Strategies, 2 ed, Paperback/***

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Publisher: Taylor & Francis Ltd Author(s): Heath (RMIT University, Australia) McDonald Number of pages: 338 Publication date: 2022 Dimensions: 173 x 243 x 30 Cover type: Paperback / softback