Sport Marketing. Sixth Edition, Paperback/Stephen McKelvey

Empower future sport marketers with a modern guide that delves into technology-driven innovations, strategic data analytics, digital communication channels, and adaptive sales tactics in sports. Interactive projects and multimedia resources blend theory with hands-on practice to prepare students for a dynamic industry. Publisher: Human Kinetics Publishers Author(s): Stephen McKelvey Number of pages: 440 Publication date: 2025 Dimensions: 281 x 222 x 23 Cover type: Paperback / softback