Sport Sponsorship Insights, Paperback/Mark (The T1 Agency, Canada) Harrison

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience. Publisher: Taylor & Francis Ltd Author(s): Mark (The T1 Agency, Canada) Harrison Illustration(s): 5 Tables, black and white; 11 Line drawings, black and white; 11 Illustrations, black and white Number of pages: 138 Collection: Sport Business Insights Publication date: 2023 Dimensions: 215 x 139 x 11 Cover type: Paperback / softback