Strategic Airline Retailing and Solutions. From Offers to Fulfillment to Loyalty, Hardback/***

This book provides a framework and tools to convert retailing concepts-from shopping to fulfillment. It is indispensable for all airline executives and senior managers, as well as airline and airport commercial managers. It will also be enormously beneficial for retailers dealing with airlines and airports. Publisher: Taylor & Francis Ltd Author(s): Nawal K. (Faculty Emeritus, Aviation, Ohio State University) Taneja Illustration(s): 2 Tables, black and white; 23 Line drawings, black and white; 1 Halftones, black and white; 24 Illustrations, black and white Number of pages: 214 Publication date: 2023 Dimensions: 161 x 243 x 22 Cover type: Hardback