Strategic Communication. An Introduction to Theory and Global Practice, 2 ed, Paperback/Mats (Lund University, Sweden) Heide

This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication '. Publisher: Taylor & Francis Ltd Author(s): Mats (Lund University, Sweden) Heide Number of pages: 254 Publication date: 2022 Dimensions: 155 x 233 x 19 Cover type: Paperback / softback