Strategic Communication. Campaign Planning, 3 ed, Paperback/James Mahoney

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. Publisher: Taylor & Francis Ltd Author(s): James Mahoney Illustration(s): 25 Tables, black and white; 22 Line drawings, black and white; 1 Halftones, black and white; 23 Illustrations, black and white Number of pages: 278 Publication date: 2023 Dimensions: 174 x 246 x 21 Cover type: Paperback / softback