Strategic Creativity. A Business Field Guide to Advertising, Branding, and Design, Paperback/Robin Landa

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. A fundamental resource that enables business professionals to stand out amongst their colleagues. Publisher: Taylor & Francis Ltd Author(s): Robin Landa Number of pages: 176 Publication date: 2022 Dimensions: 152 x 228 x 16 Cover type: Paperback / softback