Strategic Management for Tourism, Hospitality and Events. 4 ed, Paperback/Nigel G. Evans

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies. Publisher: Taylor & Francis Ltd Author(s): Nigel G. Evans Illustration(s): 94 Tables, black and white; 91 Line drawings, color; 91 Illustrations, color Number of pages: 752 Publication date: 2024 Dimensions: 245 x 176 x 40 Cover type: Paperback