Strategic Management in the Media. Theory to Practice, 3 Revised edition, Paperback/Lucy Kung

Drawing from a wider range of disciplines than is often the case in media management research, thisÂfully revised third edition of the classic textbook on strategy in the mediaÂoffers a compelling introduction to theories of strategy and management. Â Publisher: Sage Publications Ltd Author(s): Lucy Kung Number of pages: 280 Publication date: 2023 Dimensions: 170 x 242 x 20 Cover type: Paperback / softback