Strategic Market Management. Global Perspectives, Paperback/Damien McLoughlin

Name: Strategic Market Management. Global Perspectives, Paperback/Damien McLoughlin
Brand: John Wiley & Sons Inc
Price: 389.99 RON
Availability: InStock

Brand / Editură: John Wiley & Sons Inc

389.99 RON

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The text is a European adaptation of our current US book: Strategic Market Management , 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.