Strategic Marketing Planning. A Step-by-Step Approach, 2 ed, Paperback/***

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Publisher: Taylor & Francis Ltd Author(s): Karel Jan (Hanze University of Applied Sciences, The Netherlands) Alsem Illustration(s): 41 Tables, black and white; 101 Line drawings, black and white; 80 Halftones, black and white; 181 Illustrations, black and white Number of pages: 458 Publication date: 2023 Dimensions: 243 x 174 x 27 Cover type: Paperback / softback