Strategic Sport Communication. Fourth Edition, Paperback/Andrea N. Geurin

Strategic Sport Communication , Fourth Edition, presents the Strategic Sport Communication Model (SSCM) and details the main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems. Publisher: Human Kinetics Publishers Author(s): Andrea N. Geurin Number of pages: 432 Publication date: 2024 Dimensions: 217 x 285 x 23 Cover type: Paperback / softback