The Art Firm. Aesthetic Management and Metaphysical Marketing, Hardback/Pierre Guillet de Monthoux

This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms. Publisher: Stanford University Press Author(s): Pierre Guillet de Monthoux Number of pages: 408 Publication date: 2004 Dimensions: 234 x 162 x 29 Cover type: Hardback