The Birth of Korean Cool. How One Nation Is Conquering the World Through Pop Culture (Expanded Edition), Paperback/Euny Hong

An updated edition of the hit book explaining how Korean culture took over the world, now with a new afterword and three new chapters on BTS, Parasite, and Squid Game. Publisher: St Martin's Press Author(s): Euny Hong Number of pages: 352 Publication date: 2025 Dimensions: 135 x 210 x 25 Cover type: Paperback / softback