The Brains Behind Great Ad Campaigns. Creative Collaboration Between Copywriters and Art Directors, Paperback/Robyn Blakeman

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign. Publisher: Rowman & Littlefield Author(s): Robyn Blakeman Number of pages: 224 Publication date: 2009 Dimensions: 150 x 228 x 18 Cover type: Paperback