The Brand Benefits Playbook. Why Customers Aren't Buying What You're Selling--And What to Do About It, Hardback/Deborah J. MacInnis

Today’s customers want brands, not products. In The Brand Benefits Playbook , two of the world’s leading experts on branding provide a strategic perspective on brand benefit positioning and execution - and explain how focusing on brand benefits can transform organizations and help them win in the marketplace. Publisher: BenBella Books Author(s): Deborah J. MacInnis Number of pages: 256 Publication date: 2024 Dimensions: 160 x 236 x 27 Cover type: Hardback