The Cambridge Handbook of Consumer Psychology. 2 Revised edition, Paperback/***

The Cambridge Handbook of Consumer Psychology. 2 Revised edition, Paperback/***

Brand / Editură: Cambridge University Press
418.99 RON
This compendium curates and amplifies the voices of the leading scholars in consumer psychology across a wide range of topics. An indispensable resource for scholars and non-specialists, it also offers foundational and novel knowledge for adjacent fields such as marketing, economics, data science, management, and sociology. Publisher: Cambridge University Press Author(s): Stephen A. (Anderson School, University of California, Los Angeles) Spiller Illustration(s): Worked examples or Exercises Number of pages: 800 Collection: Cambridge Handbooks in Psychology Publication date: 2023 Dimensions: 178 x 255 x 39 Cover type: Paperback / softback Editor(s): Stephen A. (Anderson School, University of California, Los Angeles) Spiller

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