The Creative Nudge: Simple Steps to Help You Think Differently, Paperback/Mick Mahoney

Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge , use nudge theory to unleash your innate originality. A new behavioral science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behavior changes, retrain your brain and live a more creative and rewarding life. About author(s): Advertising creative director Mick Mahoney has won many accolades including the Cannes Grand Prix. Mick's strategic partner, Kevin Chesters , has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.