The Direct to Consumer Playbook. The Stories and Strategies of the Brands that Wrote the DTC Rules, Paperback/Mike Stevens

Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who have made their DTC business a success. Publisher: Kogan Page Ltd Author(s): Mike Stevens Number of pages: 224 Publication date: 2022 Dimensions: 156 x 234 x 17 Cover type: Paperback / softback