The Guide to Earned Media. How to Use PR Strategies to Enhance Your Brand, Paperback/Annie Pace (Founder) Scranton

Integrate media outreach into your overall strategy by breaking down the process of developing various kinds of pitches, approaching different media outlets and engaging in thought leadership tactics. Publisher: Kogan Page Ltd Author(s): Annie Pace (Founder) Scranton Number of pages: 184 Publication date: 2023 Dimensions: 156 x 233 x 13 Cover type: Paperback / softback