The Interaction Field. The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society, Hardback/Erich Joachimsthaler

Branding expert Erich Joachimsthaler introduces readers to the Interaction Field as a new model for the world's most successful business organizations, showing companies of all types how to create one, and demonstrating how to use it to achieve radical growth. Illustrations: 11 Figures