The Lean Approach to Digital Transformation. From Customer to Code and from Code to Customer, Paperback/Yves Caseau

The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly "customer-centric", from observation, listening to co-development. Publisher: Taylor & Francis Ltd Author(s): Yves Caseau Number of pages: 226 Publication date: 2022 Dimensions: 178 x 253 x 22 Cover type: Paperback / softback