The Luxury Strategy. Break the Rules of Marketing to Build Luxury Brands, 3 Revised edition, Hardback/Vincent Bastien

Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book. Publisher: Kogan Page Ltd Author(s): Vincent Bastien Number of pages: 472 Publication date: 2025 Dimensions: 241 x 167 x 35 Cover type: Hardback