The Making of a Status Symbol. A Business History of Rolex, Paperback/***

This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- . Publisher: Manchester University Press Author(s): Pierre-Yves (Professor of Business History) Donze Illustration(s): 56 black & white illustrations Number of pages: 272 Publication date: 2025 Dimensions: 216 x 139 x 23 Cover type: Paperback / softback