The Media Economy. 3 ed, Paperback/Alan B. Albarran

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Publisher: Taylor & Francis Ltd Author(s): Alan B. Albarran Illustration(s): 20 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and white Number of pages: 208 Collection: Media Management and Economics Series Publication date: 2023 Dimensions: 152 x 228 x 14 Cover type: Paperback / softback