The Media Handbook. A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 8 ed, Paperback/Helen (Publicis Groupe, USA) Katz

The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Publisher: Taylor & Francis Ltd Author(s): Helen (Publicis Groupe, USA) Katz Illustration(s): 34 Tables, black and white; 2 Line drawings, black and white; 2 Illustrations, black and white Number of pages: 228 Collection: Routledge Communication Series Publication date: 2022 Dimensions: 152 x 229 x 19 Cover type: Paperback / softback