The Next Cmo: A Guide to Operational Marketing Excellence, Paperback/Peter Mahoney

The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy. Book specifications: Dimensions: 216 x 140 Author: Peter Mahoney Cover type: Paperback Publishing Year: 2021 Publishing Month: 9 Pages: 254 Language: English Publisher: Archway Publishing Weight: 327 g