The Role of Artificial Intelligence Applications in Business, Hardback/***

The Role of Artificial Intelligence Applications in Business examines key aspects of how digital technologies impact businesses, including AI-powered chatbots, self-service portals, and online customer support systems which can help enhance the overall customer experience. Publisher: Emerald Publishing Limited Number of pages: 384 Collection: Technological Innovation and Sustainability for Business Competitive Advantage Publication date: 2025 Dimensions: 159 x 238 x 30 Cover type: Hardback Editor(s): Ra’ed (The University of Jordan, Jordan) Masa’deh