The Strategy and Tactics of Pricing. A Guide to Growing More Profitably, 7 ed, Paperback/Evert Gruyaert

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. Publisher: Taylor & Francis Ltd Author(s): Evert Gruyaert Illustration(s): 73 Line drawings, black and white; 73 Illustrations, black and white Number of pages: 336 Publication date: 2023 Dimensions: 252 x 179 x 23 Cover type: Paperback / softback