Theory of the Gimmick. Aesthetic Judgment and Capitalist Form, Paperback/Sianne Ngai

Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism. Publisher: Harvard University Press Author(s): Sianne Ngai Illustration(s): 38 photos, 4 illus. Number of pages: 416 Publication date: 2022 Dimensions: 157 x 236 x 31 Cover type: Paperback / softback