Theory of the Gimmick: Aesthetic Judgment and Capitalist Form - Sianne Ngai

Ngai, Sianne: - Sianne Ngai is Andrew W. Mellon Professor of English at the University of Chicago. She is the author of Ugly Feelings and Our Aesthetic Categories: Zany, Cute, Interesting , winner of the Modern Language Association's James Russell Lowell Prize. Her work has been translated into multiple languages.