This is Not the Way, Hardback/Andy Reid

Andy, his team and toolkit have solved over 500+ innovation challenges, across 30+ countries for over 100 brands. THIS IS NOT THE WAY blends social science, storytelling and a smattering of popular culture to unlock insights, ideas and action. The learnings from training over 10,000 people are captured in this book. Now it’s your turn. Publisher: Whitefox Publishing Ltd Author(s): Andy Reid Number of pages: 352 Publication date: 2024 Dimensions: 198 x 249 x 30 Cover type: Hardback