Tourism Innovation in the Digital Era. Big Data, AI and Technological Transformation, Hardback/***

Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality. Publisher: Emerald Publishing Limited Number of pages: 212 Collection: New Perspectives in Tourism and Hospitality Management Publication date: 2023 Dimensions: 159 x 238 x 17 Cover type: Hardback Editor(s): Marco (Niccolo Cusano University, Italy) Valeri