Tourism Marketing. In the Age of the Consumer, Paperback/Alastair M. Morrison

Tourism Marketing : In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together. Publisher: Taylor & Francis Ltd Author(s): Alastair M. Morrison Number of pages: 758 Publication date: 2022 Dimensions: 358 x 246 x 49 Cover type: Paperback / softback