Triple Fit Strategy. How to Build Lasting Customer Relationships and Boost Growth, Hardback/Mehak Gandhi

Business relationships are still dominated by a narrow perspective trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. Publisher: Harvard Business Review Press Author(s): Mehak Gandhi Illustration(s): Illustrations Number of pages: 256 Publication date: 2024 Dimensions: 164 x 242 x 27 Cover type: Hardback