Understanding Marketing, Paperback/Mark Davies

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products. Publisher: Pearson Education (US) Author(s): Mark Davies Number of pages: 400 Publication date: 1997 Dimensions: 233 x 171 x 23 Cover type: Paperback / softback