Using Semiotics in Retail. Leverage Consumer Insight to Engage Shoppers and Boost Sales, Paperback/Dr Rachel Lawes

Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail. Publisher: Kogan Page Ltd Author(s): Dr Rachel Lawes Number of pages: 296 Publication date: 2022 Dimensions: 158 x 233 x 26 Cover type: Paperback / softback