Weaponized Marketing. Defeating Islamic Jihad with Marketing That Built the World's Top Brands, Paperback/Milton Kotler

Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world's leading brands to succeed where military might and diplomacy have failed. Publisher: Rowman & Littlefield Author(s): Milton Kotler Illustration(s): Text Boxes; Illustrations, unspecified; Graphs; Tables; Halftones, Color including Color Photographs Number of pages: 168 Collection: Security and Professional Intelligence Education Series Publication date: 2020 Dimensions: 178 x 253 x 15 Cover type: Paperback / softback