What Is Lego?, Paperback/Jim O'Connor

Find out how these fun, stackable blocks became the most popular toys in the world. The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon. About the Author Jim O'Connor has written several books for Who HQ, including What Is Rock and Roll? , What Was Pompeii? , What Was the Battle of Gettysburg? , and What Were the Twin Towers? He lives in New York City.