When God was a Rabbit, Paperback/Sarah Winman

Paperback edition of the literary debut novel, a portrait of childhood and growing up, the loss of innocence, eccentricity and family bonds. Both funny and moving, it's the story of the bond between a brother and sister. There will be a major campaign to build on the chatter generated by the hardback, and a poster campaign to create maximum impact, as well as online advertising involving an animated film of a rabbit.