When Sport Meets Business. Capabilities, Challenges, Critiques, Paperback/***

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Publisher: SAGE Publications Ltd Number of pages: 256 Publication date: 2016 Dimensions: 276 x 226 x 19 Cover type: Paperback / softback Editor(s): Klaus Nielsen