Why Populism?. Political Strategy from Ancient Greece to the Present, Hardback/***

Accessibly and engagingly written, this book uses the conceptual toolkit of economics to show that populists are rational actors in search of the cheapest and fastest route to high office. As a strategy based on direct mass communication with voters, populism thrives when it is more cost-effective than its alternatives. Publisher: Cambridge University Press Illustration(s): Worked examples or Exercises Number of pages: 250 Publication date: 2023 Dimensions: 236 x 161 x 23 Cover type: Hardback